Chaayos is an Indian chai tea company, and our campaign "Share a Cup of You!" was born from a whole lotta strategy. The goal is to traverse cultures and introduce the brand into Slovenia by targeting university students in its capital and cultural hub, Ljubljana.
If you want to take a look at our strategy, go on ahead. It's pretty long and detailed, so you can also just take my word for it that it's really good.
Copy: Kiah Kimpton
Art Direction: Luna Mendez
Strategy: Kayla Brown, Kiah Kimpton